Finale To Do
About the Company
Finale To Do was founded by Grant Oganyan and is a mobile productivity app focused on task management. What sets the app apart from competitors is its customizable interface, gamified features, and a commitment to avoiding monthly subscription fees. Oganyan emphasizes that the app was designed with user enjoyment in mind, combining aesthetic appeal with useful features. Finale To Do aims to create a simple, engaging, and effective way to manage tasks and improve productivity.
Oganyan’s previous experience in app development, including a successful habit tracker, prepared him to design Finale To Do with precision and a user-first approach. He believes in building software that he would use himself, ensuring that it meets the needs of his audience. His business model centers on providing software that users own outright rather than rent through recurring payments.
Idea Behind Company
The idea for Finale To Do stemmed from Oganyan’s frustration with existing productivity apps, which often required users to pay for subscriptions or featured overwhelming designs. Determined to create an alternative, Oganyan focused on building an app that offered aesthetic appeal and useful features without the burden of recurring payments.
His desire to own software instead of renting it was a key motivation behind the app’s business model. Aesthetics also played a significant role in the design of the app, as Oganyan found most available options either visually unappealing or too complex. By combining simplicity with a satisfying user experience, he created a tool that is both functional and enjoyable to use.
Creating the Company
The invasion of Ukraine by Russia in February 2022 was a turning point for Oganyan. Displaced from his home, he fled the country and eventually settled in the United States. With limited financial resources and no clear employment opportunities, Oganyan decided to fully invest in creating his own business. He leveraged his background in software development to create Finale To Do, a project he could pour his energy into during a difficult period.
Oganyan worked closely with a designer to bring his vision of a gamified task management app to life. After months of research, prototyping, and development, Finale To Do was ready for launch. The app’s defining feature is the satisfaction of sliding tasks away, mimicking the act of pushing real-life work aside, accompanied by visual and haptic feedback.
Launching the Business
Launching Finale To Do was made easier by Oganyan's dual role as both CEO and lead developer. His technical expertise allowed him to reduce costs, focusing resources on marketing rather than development. The launch was supported by an extensive promotion strategy involving productivity influencers who showcased the app to their audiences, helping build initial traction.
The app’s one-time payment model, combined with its gamified features, helped it gain early popularity. Although the initial launch coincided with the slow summer months for task management apps, Oganyan and his team leveraged influencer marketing to boost visibility and user acquisition. This influencer affiliation strategy proved to be their most effective method of attracting customers, yielding a high return on investment.
Earnings
Finale To Do currently generates around $4,000 per month in revenue, with plans to increase that figure to $10,000 within six months. The primary revenue driver is the one-time fee for downloading the app, a model that has worked well in collaboration with influencers. By paying influencers a share of the profits, Oganyan ensures that marketing expenses are directly tied to revenue growth.
With a focus on reinvesting profits back into the business, Finale To Do is continuously evolving. Oganyan is committed to expanding the app’s reach, particularly by branching out into web and desktop versions to attract more users. Social media engagement and regular app updates are also part of the plan to increase earnings and sustain long-term growth.
