Filmbaker
About the Company
Filmbaker, founded by Tarun Lachhwani, Gaurav Singh, Rakesh R, and Soman Surya Yadav, operates out of Bangalore and offers a full range of video production services. The company caters to various industries by creating digital ads, corporate videos, animations, and more. Filmbaker serves over 250 clients, including major brands like Google, Kingfisher, and Meta, and has delivered more than 1,000 video stories.
The company emphasizes a client-first approach, ensuring that each video is tailored to meet specific business goals. This focus on customer satisfaction has allowed them to build a strong reputation in the industry. Their success is also driven by their ability to produce content consistently at a high level, using top industry tools like Adobe Creative Suite.
Idea Behind Company
The founders of Filmbaker met during college, where they started making short films on social issues. These early projects, fueled by a passion for storytelling rather than technical know-how, earned them two National Awards. Although the accolades were gratifying, the real motivation behind starting Filmbaker was their love of storytelling.
Their college experience provided the foundation for what would eventually become Filmbaker, with the team producing over 80 films. They realized their potential to tell impactful stories through film and decided to channel this passion into a business. They identified a gap in the market for quality storytelling through video, which would become their core offering.
Creating the Company
Filmbaker was officially launched in October 2017 with an initial investment of 4 to 5 lakhs INR (approximately $5,000 to $7,000 USD). As a service-oriented company, they did not require significant capital but relied heavily on consistent quality and dedication to growing their expertise. They steadily built their reputation through delivering creative, well-crafted videos tailored to client needs.
The founders focused on every step of the production process, from ideation to final execution. They approached each project by first understanding the client’s needs, followed by drafting concepts, scripting, and creating storyboards. This thorough process allowed them to deliver videos that aligned with client expectations and brand goals.
Launching the Business
The launch of Filmbaker wasn’t driven by careful calculations or intricate business plans. It was purely a passion project for the founders, who realized they could monetize their skills in storytelling. The team started by establishing a web presence through their website, social media, and local directories. This allowed potential clients to find them easily, which was crucial in their early days.
From the start, the founders emphasized delivering value with every interaction, whether it was a pitch or a phone call. Their ability to connect storytelling with business needs made them stand out in the market. They maintained aggressive deadlines, ensuring that they met the demands of the fast-paced media industry. Social media platforms like LinkedIn, Instagram, and YouTube played a key role in attracting clients.
Earnings
Today, Filmbaker generates $50,000 per month and continues to grow. Despite challenges like the pandemic, the company maintained consistent quality and built a strong client base of over 250 brands. They now employ 35 people and have plans to further expand by incorporating cutting-edge technology such as virtual reality and augmented reality into their video offerings.
In the fiscal year 2020-21, Filmbaker generated over 3 Crore INR ($360,000 USD) in revenue, and they expect to surpass 5 Crore INR ($600,000 USD) in the next year. Their long-term vision includes continuing to dominate the industry through innovative solutions and maintaining their commitment to high-quality, impactful storytelling.
