ExperientalEtc
About the Company
ExperientialEtc, founded by Karan Bhardwaj and Prashant Pandey in 2017, is an ad-tech agency focused on integrating cutting-edge technology into advertising. Initially, the company specialized in on-ground technologies such as holograms, drone shows, and projection mappings. Over time, it has expanded its offerings to include digital products like augmented reality (AR), virtual reality (VR), virtual conferences, artificial intelligence (AI), and web games.
The company provides comprehensive solutions for brands, from ideation to execution, ensuring innovative and memorable experiences for consumers. ExperientialEtc caters to various brands looking to explore new promotional methods, offering technologies that enhance visual branding, product display, immersive experiences, and more. The company is also developing a bot named Xbot, which will consolidate their digital innovations into a single, scalable SAAS product for retail environments.
ExperientialEtc has grown steadily, boasting a team of 60 employees and recording close to a million dollars in revenue for FY 2022-23. The company is on track to triple its revenue in the following fiscal year, driven by its unique blend of creativity and technology.
Idea Behind Company
Karan Bhardwaj's entrepreneurial journey spans over two decades, with a notable stint in advertising in 2010 when he founded Adometer, a firm focused on branding personal vehicles. This background in advertising inspired him to create ExperientialEtc, aiming to integrate advanced technologies into the advertising industry. Karan and Prashant believed that introducing holograms and other innovative technologies would disrupt the market and attract significant business.
The founders' vision was to provide brands with novel ways to engage consumers through technology. They focused on creating disruptive advertising methods that would stand out in a crowded market. Their belief in the power of consistent, spirited efforts has been a driving force behind their success.
ExperientialEtc's approach to blending technology with advertising has resonated well with clients, allowing the company to grow and expand its offerings. The founders' commitment to innovation and delivering unique brand experiences has been key to their achievements.
Creating the Company
Karan Bhardwaj's entrepreneurial journey spans over two decades, with a notable stint in advertising in 2010 when he founded Adometer, a firm focused on branding personal vehicles. This background in advertising inspired him to create ExperientialEtc, aiming to integrate advanced technologies into the advertising industry. Karan and Prashant believed that introducing holograms and other innovative technologies would disrupt the market and attract significant business.
The founders' vision was to provide brands with novel ways to engage consumers through technology. They focused on creating disruptive advertising methods that would stand out in a crowded market. Their belief in the power of consistent, spirited efforts has been a driving force behind their success.
ExperientialEtc's approach to blending technology with advertising has resonated well with clients, allowing the company to grow and expand its offerings. The founders' commitment to innovation and delivering unique brand experiences has been key to their achievements.
Launching the Business
ExperientialEtc's launch was facilitated by the founders' strong network and previous business experience. Within the first month, the company secured clients and achieved profitability. The in-house team developed the website, reflecting their expertise and commitment to maintaining control over their digital presence. The company's legal structure is a private limited company.
The initial team comprised five members, including designers, ground staff, and an accountant. As the company grew, it expanded its team to meet increasing client demands. The launch strategy, executed over 45 days, included developing a robust online presence and ensuring high-quality service delivery.
To attract and retain customers, ExperientialEtc focuses on delivering innovative solutions and maintaining strong client relationships. They collect customer feedback, create testimonial videos, and showcase their work on social media to build credibility and encourage repeat business. This approach has helped them establish a loyal client base and attract new clients through word-of-mouth and minimal advertising efforts.
Earnings
ExperientialEtc's unique approach to integrating technology with advertising has been a key factor in attracting and retaining clients. The company's USP lies in its ability to ideate and execute innovative campaigns that effectively communicate the brand's message. Their participation in Shark Tank India significantly boosted their visibility and credibility, leading to increased website traffic and business inquiries.
Today, ExperientialEtc employs 60 people and plans to expand to 100 within the next year. The company's pivot towards digital solutions has enhanced profitability, with Xbot expected to further increase revenue and gross margins. The company's goal is to become a leading ad-tech agency in India, combining technological expertise with creative solutions.
Karan Bhardwaj emphasizes the importance of execution over ideas and the need for consistency, spirit, and determination in achieving success. ExperientialEtc's growth and profitability are a testament to these principles, positioning the company for continued success in the ad-tech industry.
