Ediiie
About the Company
EDIIIE stands for Experts in Designing Innovative, Interactive, and Immersive Experiences. It is a creative technology company based in India, co-founded by Gautam Arjun. The company is India's largest solution provider for AR/VR/MR and gamification needs and is a leader in designing and building metaverses, which includes high-end games and blockchain technologies. With a team of award-winning artists, expert designers, and leading developers, EDIIIE ensures exceptional quality and satisfaction for clients through its immersive solutions.
EDIIIE has successfully delivered solutions in various domains, including eCommerce, training and development, retail, real estate, entertainment, manufacturing, and FMCG. The company has completed over 200 projects for businesses across the United States, Canada, Europe, India, and other parts of the world. Their team consists of 150 employees, and the company earns $300,000 in monthly revenue.
EDIIIE's services extend beyond conventional business solutions, focusing on developing next-generation experiences through cutting-edge XR technologies. Their expertise in metaverse creation, NFT design and development, and sophisticated backend frameworks positions them as a leader in the field of immersive technology.
Idea Behind Company
The inspiration for EDIIIE came from Gautam Arjun's experiences working with EdTech and Health tech firms that had innovative ideas but faced challenges in implementation. Arjun noticed that while there were developments in interactive learning within education and healthcare, many areas still required improvement, particularly in experiential learning and patient recovery.
To address these challenges, the team devised two projects: a Virtual Reality journey for the solar system aimed at improving educational retention, and a VR-based solution to cure Amblyopia, a condition affecting children. The solar system project involved a partnership with St. Xavier’s School in Jaipur, resulting in high engagement and retention rates among students. The Amblyopia project successfully cured an 8-year-old boy in collaboration with leading medical institutes in India.
These projects validated the potential of immersive solutions in education and healthcare, leading to the establishment of EDIIIE. The success of these initial endeavors confirmed the team's belief in the power of immersive experiences to transform industries.
Creating the Company
The development of EDIIIE's first products focused on addressing specific problems within target audiences. The team began with two projects: a VR journey of the solar system for education and an asteroid game for curing amblyopia. Utilizing Oculus Go for development, these projects marked the beginning of EDIIIE's official journey.
Market research played a crucial role in identifying the problems to be solved. For the solar system project, the team designed cardboard VR goggles to facilitate learning at scale, ensuring hundreds of children could experience the VR journey simultaneously. After successfully launching these projects, the company attracted interest from EdTech and Health tech companies seeking tailored solutions for their needs.
The successful implementation of the initial projects led to inquiries from other sectors, including manufacturing, where EDIIIE developed augmented reality-based training modules to enhance training efficiency and reduce risks associated with machinery. This diversification into various industries demonstrated the versatility and potential of EDIIIE's immersive technology solutions.
Launching the Business
To launch EDIIIE, the founders bootstrapped the company, investing their resources into all aspects of the business, from designing the website to developing demos. This self-funding approach allowed them to maintain control over their operations and focus on delivering high-quality turnkey solutions across multiple industries, such as aerospace, defense, automotive, and oil and gas.
Leveraging strong networks from past experiences, the team initially approached clients through personal connections. This strategy proved successful, resulting in acquiring the first few clients within weeks. As the company grew, word of mouth became a significant marketing asset, complemented by a dynamic website designed with a focus on search engine optimization (SEO) to attract organic traffic.
Throughout the launch process, the team learned the importance of continuous upskilling and staying informed about the latest tech stacks. As the technology landscape evolves rapidly, maintaining capabilities in cutting-edge technologies ensures EDIIIE's competitive edge in the market.
Earnings
EDIIIE has remained a bootstrapped and profitable company since its inception, focusing on year-over-year profit improvements and undertaking increasingly ambitious projects. The company has developed over 10 metaverses, including some of the world's top metaverses, designed over 100,000 NFTs, and delivered more than 2,000 immersive solutions, 500 industry simulations, 50 games, and 30 blockchain solutions.
With a team of over 150 employees across three offices, EDIIIE is positioned to deliver top projects to leading firms across industries. The company's focus on innovation and customer satisfaction has driven its success, and it aims to continue expanding its reach and capabilities.
EDIIIE emphasizes the importance of having the right team, as talented individuals contribute to the company's success by enabling efficient work delegation and focusing on strategic growth areas. By investing in skilled professionals, EDIIIE can achieve its goals faster and maintain its position as a leader in immersive technology solutions.
