DocPress.it
About the Company
DocPress.it is a tool designed to help bloggers, content editors, and agencies streamline the process of publishing content from Google Docs to WordPress. It automates several tasks, including SEO content analysis, image renaming, and article intro generation using AI. The company currently operates on a freemium model and serves a diverse user base, ranging from small bloggers to affiliate marketers. Alex Dumitru is the sole founder and employee, and the company generates approximately $800 in monthly revenue.
Idea Behind Company
The idea for DocPress.it emerged from Alex Dumitru's personal frustration with publishing articles from Google Docs to WordPress while working on his previous products, DropSpace and Designious. The process was cumbersome, involving manual image saving, content copy-pasting, and formatting issues. Recognizing that other content creators likely faced similar challenges, Alex saw an opportunity to develop a tool that would simplify and automate these tasks. With his background in creating online businesses, he identified a gap in the market for a Google Docs add-on that could seamlessly integrate with WordPress, leading to the creation of DocPress.it.
Creating the Company
Alex began developing DocPress.it by researching existing solutions and identifying their shortcomings. He aimed to create a simple, user-friendly tool that required no additional plugins for WordPress and worked directly from the Google Docs sidebar. The initial version of DocPress.it allowed users to export content from Google Docs to WordPress, preserving images, links, paragraphs, and headings. As the product evolved, additional features were added, such as SEO optimization tools and AI-powered content generation. Alex collaborated with an experienced Google Apps script programmer to build the add-on, ensuring that it met the needs of content creators and bloggers.
Launching the Business
The first version of DocPress.it was launched within 2-3 weeks of development. Alex bootstrapped the entire project, using his own funds to cover expenses. After launching on the Google Workspace marketplace, the tool quickly gained users who provided valuable feedback. This feedback helped identify and resolve issues related to WordPress plugin compatibility. To expand his reach, Alex partnered with platforms like AppSumo, which allowed him to gather more feedback and feature requests from paying customers. The positive reviews on AppSumo boosted his confidence in the product, although he recognized the challenges of selling lifetime deals that could decrease the product's perceived value.
Earnings
DocPress.it is still in its early stages, with a modest but growing user base and monthly revenue. The company generates around $800 in MRR, with users installing and using the add-on daily. Alex continues to invest in marketing and development, aiming to expand the tool's capabilities beyond WordPress to platforms like Medium and dev.to. While the business is not yet profitable, the positive feedback from users motivates Alex to push for further growth. He plans to focus on direct sales and outreach campaigns to scale the business and increase sales volume, believing that simplifying content publishing processes can lead to significant success.
