CreateApe
About the Company
CreateApe is a full-service digital agency that focuses on user experience design. Founded by Alessandro Fard, the agency provides services such as UX design, user interface design, web development, and optimization. With over 22 years of experience in digital design, Alessandro has transformed his initial consulting business into a structured agency model. The company emphasizes the integration of UX principles in all its services, ensuring sustainable success and client satisfaction. This approach has helped CreateApe become a leader in the digital agency space, consistently delivering impressive results for its clients
Idea Behind Company
Alessandro's journey into the tech world began with a passion for video games, eventually leading him to web design. While in college, he worked for companies like CraveOnline and later for GSN and Sony, gaining valuable experience. His work with well-known brands laid the foundation for CreateApe's success. Alessandro realized that a solid foundation was crucial for any digital project, which led him to develop the CreateApe Jungle Guide. This product became a cornerstone for the company, providing a structured approach to user experience, design, and development. The Jungle Guide helps clients achieve impactful results and has been key to CreateApe's reputation in the industry.
Creating the Company
Building the first version of CreateApe's services involved focusing on core offerings like UX design and web development while refining processes to emphasize the "why" behind design choices. This led to the creation of the Jungle Guide, a comprehensive process that helps clients efficiently complete the research and ideation phases of their projects. Initially, the Jungle Guide was developed by identifying common touchpoints across different projects and refining them to streamline and enhance their impact. Over time, it evolved into a robust tool that consistently delivers successful project outcomes for CreateApe's clients, establishing the company as a trusted partner in the digital space.
Launching the Business
Launching CreateApe was relatively straightforward, as Alessandro had been running his consulting services for nearly a decade before transitioning to an agency model. He brought existing clients and contractors into the new agency, leveraging established relationships. However, building the consulting business was challenging, as Alessandro balanced full-time employment with nurturing his business, often working late into the night. His persistence paid off, allowing him to create a successful agency. CreateApe's growth has been driven by a strong emphasis on client partnerships, transparency, and accountability, leading to a robust referral network and long-term client relationships.
Earnings
CreateApe has experienced remarkable growth, with revenue increasing by at least 50% annually over the past five years. The agency's commitment to core values, remote work culture, and staying at the forefront of design trends has contributed to its success. Working with larger brands and Fortune 100 clients has further solidified its position in the industry. The COVID-19 pandemic unexpectedly boosted CreateApe's business, as companies sought to strengthen their digital presence. Looking ahead, CreateApe anticipates continued growth and positive market indicators. Alessandro emphasizes the importance of balancing work and life, setting daily goals, and fostering a positive mindset to navigate challenges and achieve business success.
