CopySmiths
About the Company
CopySmiths is a content creation company founded by Katrina McKinnon, specializing in writing blog articles for eCommerce stores and affiliate sites. The company offers comprehensive services, including keyword research, title writing, editing, and publishing, making it a one-stop solution for businesses looking to enhance their online presence through quality content.
The company began with just two clients and four writers in 2020, but it has quickly expanded to over 100 clients and a team of more than 40 writers by mid-2022. This growth reflects the increasing demand for effective content marketing strategies in the digital space. CopySmiths aims to make the content creation process easy and enjoyable for its clients while delivering measurable results.
Katrina's extensive experience in eCommerce and online marketing has shaped the company's approach to content creation. By understanding the needs of her clients, she has positioned CopySmiths as a trusted partner in driving organic traffic and sales through high-quality blog content.
Idea Behind Company
The idea for CopySmiths emerged from Katrina McKinnon's observations while managing online marketing campaigns for clients over the past two decades. She discovered that certain blog posts could generate substantial organic traffic and significantly boost sales, far exceeding the results from traditional marketing strategies like advertising and email campaigns. This realization sparked her interest in focusing on blogging as a primary growth strategy for her clients.
Katrina recognized that while writing one blog article might be straightforward, producing consistent, high-quality content over time presented a considerable challenge. Many businesses struggle with maintaining a regular content schedule, leading to a high rate of attrition. Understanding this pain point, she envisioned a solution that would not only deliver exceptional content but also help clients maintain consistency without overwhelming them.
By harnessing her expertise in eCommerce and digital marketing, Katrina created CopySmiths to provide a structured and scalable solution for businesses seeking to improve their online visibility. The company’s focus on blog articles allows clients to capitalize on the organic traffic potential of their websites, ultimately driving sales and growth.
Creating the Company
The process of creating CopySmiths involved a significant shift from running a traditional agency model to establishing a productized service. Katrina realized that to scale her business effectively, she needed to step back from the daily grind of client work and focus on building systems and processes that would facilitate growth. This mindset shift was influenced by her reading of "Work the System" by Sam Carpenter, which emphasized the importance of setting up clear processes for efficiency.
Katrina began by documenting her workflows and creating a comprehensive internal knowledge base, which became the foundation for CopySmiths’ operations. Using tools like Google Sites, she outlined standard operating procedures (SOPs) for various tasks, from invoicing clients to writing article briefs. This focus on documentation and training allowed her to onboard new writers effectively and maintain a consistent quality of work.
To build her team, Katrina leveraged online platforms and communities, posting job openings and connecting with potential writers. By creating a personal connection with candidates and providing a clear understanding of what they could expect from CopySmiths, she was able to assemble a talented team dedicated to delivering high-quality blog articles.
Launching the Business
Katrina launched CopySmiths in early 2020 while operating under her previous agency's name, allowing her to test the waters without a full rebranding. With $100,000 in cash reserves, she sought to transition from consulting to a productized service, ensuring that her offering was compelling enough for clients. A key moment in this process was speaking at the eCommerce Fuel conference, where she shared insights on building a remote writing team and scaling with effective business systems.
After her presentation, Katrina secured her first new client, Dayspring Pens, who was eager to increase organic traffic without relying on costly paid advertising. The success of the first article they produced led to substantial revenue generation for the client, establishing CopySmiths as a valuable resource in the eCommerce community. This early win provided the confidence needed to formalize the business and invest in marketing efforts.
Following the initial success, Katrina focused on increasing her visibility through podcasts and online communities. By sharing her story and expertise, she attracted new clients and referrals, which significantly contributed to CopySmiths' growth trajectory. This strategic approach allowed her to build a strong brand presence and establish credibility in the content creation market.
Earnings
CopySmiths has achieved impressive financial success, generating $40,000 in monthly revenue within a relatively short timeframe. The company's growth can be attributed to its unique value proposition of providing high-quality blog articles tailored for eCommerce stores and affiliate sites. This specialization allows CopySmiths to differentiate itself in a crowded market and establish a loyal client base.
The early success with key clients, like Dayspring Pens, laid the foundation for ongoing referrals and new business opportunities. As existing clients witnessed significant improvements in their organic traffic and sales, they were more inclined to recommend CopySmiths to others in the industry, further fueling the company’s growth.
Katrina's commitment to maintaining a high standard of quality and focusing on a specialized service offering has contributed to the company's financial stability. By streamlining processes and fostering a strong team dynamic, CopySmiths is well-positioned for continued growth and success in the content creation landscape.
