Contrarian Thinking
About the Company
Contrarian Thinking is a platform that provides financial education and business strategies to help individuals achieve financial, philosophical, and physical freedom. The company's flagship product is the premium membership community, Contrarian Cashflow, which shares strategies on building passive income through business ownership and deal-making. Codie developed this business as a response to the financial pressures many face, and it has grown into a comprehensive community where members share tips on income-generating opportunities such as mobile home parks, vending machines, and RV parks
Idea Behind Company
Codie Sanchez's journey to Contrarian Thinking began with a career in investigative journalism, where she reported on human trafficking. Eventually, she transitioned to finance, realizing that money could solve problems more effectively than words. After earning her MBA from Georgetown University, Sanchez worked in finance and private equity, gaining valuable experience. During the COVID-19 pandemic, she recognized the shift towards the "Great Resignation" and saw the opportunity to create a community that could empower individuals to break free from traditional employment and achieve financial independence.
Creating the Company
Contrarian Thinking started as a newsletter aimed at helping people think differently about generating income. Sanchez invested approximately $5,000 to establish the business, primarily for web platforms and legal paperwork. She began writing content in early 2020, and for the first year, she earned no income from the business. By January 2021, the company launched its premium product, Contrarian Cashflow, which was initially offered for a lifetime access fee of $500. The early success of this offering laid the foundation for the growth of her business.
Launching the Business
Codie bootstrapped Contrarian Thinking from the ground up, without outside capital, relying on her background in finance. Her initial marketing efforts involved reaching out to her personal network and encouraging them to subscribe to her newsletter. The early stages were difficult but also rewarding, as she focused on creating valuable content that resonated with her audience. Sanchez emphasizes the importance of sales in any business and advises entrepreneurs to focus on building relationships, asking for what they want, and staying persistent.
Earnings
Since its inception, Contrarian Thinking has become a highly profitable business, generating over $250,000 in monthly revenue. The company has scaled by diversifying its offerings and building a team to handle the growing demands of content production and community management. Sanchez credits the success to focusing on content that is engaging and valuable to her audience. Her goal is to continue scaling the business, with ambitions to reach $5 million in revenue by the end of the year and $50 million within five years.
