Content Refined
About the Company
Content Refined is a content writing service founded in September 2015, with Narcis Bejtic joining as CEO and Manager three years ago. The company, based on a fully managed content model, serves a diverse clientele, including affiliate site owners, e-commerce stores, and marketing agencies. Content Refined specializes in creating comprehensive content strategies and delivering high-quality content to enhance organic traffic for clients.
Idea Behind Company
Although Narcis Bejtic did not originally found Content Refined, he significantly contributed to its growth by implementing new procedures and expanding the client base. His background in online marketing and keyword research, combined with experience in management roles, enabled him to optimize the company's operations. Bejtic recognized the potential in improving content delivery and client satisfaction, which led to increased revenue and efficiency.
Creating the Company
Bejtic focused on optimizing Content Refined's procedures rather than creating the initial service model. The company's distinctive approach involves handling all aspects of content creation—from keyword research and planning to writing, editing, and publishing—while maintaining a hands-off experience for clients. This model addresses common challenges faced by site owners and ensures that the content meets high standards of quality and effectiveness.
Launching the Business
To attract and retain clients, Content Refined emphasizes delivering high-quality content on time and ensuring its performance. Bejtic has found that maintaining these standards is crucial for customer retention. While traditional advertising methods were less effective, word-of-mouth referrals and personal interactions, such as Zoom calls and providing initial advice, have proven successful in acquiring new clients.
Earnings
Content Refined currently generates approximately $83,000 in monthly revenue, with a profit margin of around 55%. The company has achieved a 38% year-over-year growth and has a monthly traffic of about 5,000. Looking ahead, Bejtic plans to integrate AI into content creation processes and focus on brand awareness and thought leadership to sustain growth and adapt to industry changes.
