CoinSnacks
About the Company
CoinSnacks is a cryptocurrency-focused newsletter designed to educate and inform individuals with little to no knowledge of the crypto market. Launched in 2017, it has grown to become one of the longest-running crypto newsletters, with over 70,000 weekly readers. CoinSnacks provides a variety of content, from basic introductions to in-depth analyses of market trends, ensuring that both beginners and more knowledgeable readers find value.
The company was born out of Dillon's experience in financial publishing and his interest in emerging financial instruments like Bitcoin and Ethereum. As crypto-assets gained popularity, Dillon recognized the need for a newsletter that could simplify the complex and fast-changing world of cryptocurrencies for the average investor.
Idea Behind Company
The idea for CoinSnacks originated after Dillon was fired from his job at a financial research company in 2017. With time and some severance pay, Dillon and his business partner began exploring the emerging world of cryptocurrency. They initially considered mining Bitcoin but found it too challenging due to high equipment costs and energy rates.
As they immersed themselves in the crypto space, they noticed a gap in the market: most crypto newsletters were geared toward an intermediate or advanced audience. Recognizing this, they decided to create a newsletter that would cater to beginners, helping them navigate the complexities of cryptocurrency. This insight led to the creation of CoinSnacks, a newsletter that makes the crypto world more accessible to newcomers.
Creating the Company
Drawing on their previous experience in writing newsletters, Dillon and his partner quickly got to work on CoinSnacks. They used Mailchimp to manage email subscriptions and Unbounce to build a landing page. Their initial strategy involved convincing friends and family to subscribe, gradually expanding their audience from there.
The newsletter was designed to be approachable for beginners while still offering valuable insights for those with some knowledge of crypto. It was divided into three sections: "Must Reads" for essential news, "Deep Dives" for more technical content, and "Regulatory News" focused on emerging regulations in the crypto space. Their first email was sent to just 15 people, but it laid the groundwork for what would become a much larger audience.
Launching the Business
With the newsletter format in place, the next challenge was to grow the audience. Dillon and his team decided to create a comprehensive guide to getting started in the crypto market, focusing on stocks that would benefit from the growth of cryptocurrency. This report, titled "The Ultimate Backdoor Strategy," was a hit, attracting thousands of downloads and shares.
They also invested heavily in acquiring leads, testing various advertising strategies across different platforms. This included buying traffic from newsletters, Facebook, and Google, as well as acquiring other crypto-focused newsletters to expand their subscriber base. These efforts paid off, helping CoinSnacks grow into a leading resource for crypto investors.
Earnings
Despite the challenges posed by the volatile nature of the crypto market, CoinSnacks has managed to maintain an average monthly revenue of around $30,000 over the past year. The company generates income through a combination of affiliate advertisements and sponsorship deals. In bull markets, they often have sponsors lined up for months, while in bear markets, they rely more on affiliate deals to sustain revenue.
CoinSnacks has also grown through acquisitions, purchasing smaller newsletters to expand their audience. While navigating the ups and downs of the crypto market has been challenging, Dillon and his team have developed strategies to weather these storms, ensuring that CoinSnacks remains a profitable and valuable resource for its readers.
