About the Company

ClickMeeting, founded under the GetResponse umbrella, initially focused on webinar services as an extension of its parent company’s marketing tools. Managing Director Dominika Paciorkowska, who played a key role in its spin-off in 2016, has since led the platform to operate independently. Designed to cater to various client needs, ClickMeeting serves individuals, small businesses, and large corporations looking for reliable virtual communication solutions. With an emphasis on stability, the company focuses on delivering high-quality and user-friendly online meeting experiences.

The company’s primary product allows clients to host live, automated, and on-demand webinars. ClickMeeting leverages its technology to streamline communications without needing additional software. As its user base expanded, the platform evolved from its reliance on Adobe Flash to WebRTC, ensuring smoother video streaming and broader accessibility across different browsers.

Idea Behind Company

The concept for ClickMeeting was born from Simon Grabowski’s drive to create practical communication tools. Originally, the focus was on improving GetResponse’s marketing functionalities, including tools for email and online meetings. When the need for accessible virtual communication solutions became apparent, ClickMeeting grew to address these needs, initially in the American market. Despite initial challenges in profitability, the platform gained traction as user interest increased, emphasizing customer reliability and scalable infrastructure.

By targeting the US market, known for advanced online marketing, ClickMeeting capitalized on the demand for modern, reliable meeting tools. The platform differentiated itself by eliminating the need for app downloads, opting for a browser-based experience that prioritized ease of access and efficiency.

Creating the Company

After seeing its potential within GetResponse, ClickMeeting spun off as a standalone company in 2016. The platform was crafted by a small team within GetResponse before officially rebranding and operating independently. Developers focused on making the service user-friendly, aligning with trends and market needs. The initial build relied on Adobe Flash for multimedia capabilities, yet, as browsers improved, the company transitioned to WebRTC, a shift that allowed ClickMeeting to continue adapting to technological changes.

Early development was marked by innovative problem-solving, with team members testing ideas directly on live prototypes. This hands-on approach helped create an agile work culture where developers could see their contributions immediately, fostering high levels of engagement and creativity. The product team also integrated features like payment-based indicators, allowing all departments to track success interactively, further motivating the staff.

Launching the Business

ClickMeeting officially launched with a strategic focus on the American market, which required navigating diverse legal and tax requirements. The team worked with US advisors and partners to ensure compliance and efficiency, facing unique challenges such as patent trolls and the intricacies of personal data laws. Financially stable from the outset, ClickMeeting relied on its existing customer base from GetResponse, avoiding external funding and growing through incremental steps.

Marketing efforts initially centered around SEO and Google Ads, gradually expanding as the platform established its place in various regions. Though initially focused on the US, ClickMeeting soon extended its reach to Brazil, Russia, and Europe, where demand for virtual meeting solutions was also high. The rapid global expansion was supported by efficient project management and internal investments in product development and customer retention.

Earnings


By 2022, ClickMeeting had achieved significant financial milestones, reporting an average monthly revenue of $897,000, primarily driven by its SaaS model. Pandemic-related surges in online meetings contributed to a marked growth in users, notably in regions like Greece and Germany. Currently, the company’s monthly revenue benefits from a high conversion rate, contributing to its solid standing in a competitive market.

Although demand has since normalized, ClickMeeting continues to pursue growth, especially within the European market. With plans to refine customer experience and expand into more sectors, the company remains profitable, maintaining consistent investment in new features.