Cleaning Eating Kitchen
About the Company
"Clean Eating Kitchen" is a blog founded by Carrie Forrest, based in Pismo Beach, California. It offers a variety of content, including easy and healthy recipes aimed primarily at women dealing with chronic health issues. The blog stands out by leveraging Carrie's expertise in public health and nutrition, helping it rank highly in search engine results. The site has grown significantly since its inception, now reaching a substantial audience and generating a steady revenue stream.
Idea Behind Company
Carrie started blogging in 2009 to connect with like-minded individuals, especially as she began experiencing severe health issues like unexplained weight gain, panic attacks, and fatigue. This health journey, combined with her education in public health and nutrition, led her to focus on wellness and dietary content. Initially, she explored veganism, gaining a following through her blog "Carrie on Vegan." However, after being diagnosed with thyroid cancer, Carrie reevaluated her diet and blogging focus, eventually broadening her content to include both vegan and non-vegan recipes.
Creating the Company
Carrie's blog began as a hobby but transformed into a business as she recognized its potential. In 2017, she started treating her blog more like a resource for women with health issues rather than a personal journal. To monetize the blog, she joined an ad network, Mediavine, in 2015, and later focused on improving her site’s SEO. By identifying low-competition keywords and optimizing her content accordingly, Carrie began to see significant increases in pageviews and revenue. Her persistence paid off as she continued to refine her strategy and expand her content offerings.
Launching the Business
Although blogging was not initially profitable, Carrie's dedication eventually led to success. She faced several challenges, including a drastic traffic drop due to a Google Core Update in 2019, which she overcame by addressing technical SEO issues. By 2020, her site was regaining traffic and revenue. Carrie's focus on continual improvement, audience engagement, and adapting to changes in the digital landscape has helped her blog thrive despite the competitive environment.
Earnings
As of 2023, Carrie's blog "Clean Eating Kitchen" is profitable, with ad revenue making up the bulk of her income. The revenue varies with market conditions and pageviews, and she also earns from affiliate marketing, brand sponsorships, and digital product sales. Her business expenses are around 22% of revenue, with additional costs for taxes. Carrie is aware of the uncertainties in digital advertising and is actively working on diversifying her income streams, strengthening her audience relationship, and maintaining her blog's relevance in the face of emerging technologies like AI.
