Big Jeff Audio
About the Company
Big Jeff Audio, originally known as Big Jeff Online Inc., is a prominent distributor and retailer of audio and security products. Based in Ocala, FL, the company has expanded significantly since its inception, boasting monthly revenues exceeding $1 million. The company caters to a diverse customer base, with a primary focus on males aged 35-55. Over the years, Big Jeff Audio has grown from a small eBay store into a leading player in the audio equipment industry, thanks to its wide product range and effective marketing strategies.
Idea Behind Company
The inception of Big Jeff Audio was a gradual process influenced by Jeffery Goldman's earlier experiences. Starting with side jobs and selling products like home security cameras on eBay, Goldman transitioned into the car audio industry after a series of professional setbacks and opportunities. His exposure to various products and platforms, including a stint at Best Connections and experience with adult products, led to the idea of creating a specialized audio equipment business. The initial concept evolved from simple eBay sales to a comprehensive online retail and wholesale operation.
Creating the Company
The journey of building Big Jeff Audio began with a modest $1,500 order and a basic website created before the advent of platforms like Shopify. Faced with challenges such as a difficult website setup and the need for effective online marketing, Goldman persisted through trial and error. Despite the initial struggles, including skepticism about the website’s potential, Goldman’s commitment to learning and adapting paid off. His perseverance in leveraging social media and refining the website laid the foundation for the company’s growth.
Launching the Business
Launching Big Jeff Audio involved overcoming numerous obstacles, from creating a functional website to managing inventory and sales channels. Goldman’s approach included using eBay and Amazon as primary sales platforms while experimenting with his own online store. The transition to Shopify marked a significant improvement in the company’s online presence, despite the challenges of shifting from an existing setup. As the business grew, strategies like combo product listings and a robust social media presence became key to attracting and retaining customers.
Earnings
Big Jeff Audio now generates over $1 million in monthly sales, reflecting its success and growth in the competitive audio equipment market. The company’s revenue sources include eBay, Amazon, and a burgeoning Shopify store, with Shopify’s contribution growing to match that of eBay and Amazon. Additionally, Big Jeff Audio has expanded its sales channels to include Walmart and a physical store, further diversifying its revenue streams. The growth trajectory suggests a bright future, with ongoing efforts to expand product offerings and enhance marketing strategies.
