About the Company

Founded in 2008 by Yuki Lee and her partner Frank Ouyang, the company focuses on offering sustainable packaging solutions. Its primary products include paper bags, food packaging, foil packaging, and other disposable packaging materials, primarily used in restaurants and takeout services. With an annual net revenue of $192K and a workforce of over 50 employees, Bagitan Packaging has established itself as a leader in the paper packaging industry.

Their vision was to meet the increasing demand for paper packaging, driven by both business needs and environmental concerns. Bagitan Packaging provides various types of paper materials, including brown kraft paper, white kraft paper, and waterproof paper. Their target customers range from restaurants to retail and grocery chains. The company's core value lies in producing eco-friendly products while consistently expanding its product offerings.

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Idea Behind Company

Founded in 2008 by Yuki Lee and her partner Frank Ouyang, the company focuses on offering sustainable packaging solutions. Its primary products include paper bags, food packaging, foil packaging, and other disposable packaging materials, primarily used in restaurants and takeout services. With an annual net revenue of $192K and a workforce of over 50 employees, Bagitan Packaging has established itself as a leader in the paper packaging industry.

Their vision was to meet the increasing demand for paper packaging, driven by both business needs and environmental concerns. Bagitan Packaging provides various types of paper materials, including brown kraft paper, white kraft paper, and waterproof paper. Their target customers range from restaurants to retail and grocery chains. The company's core value lies in producing eco-friendly products while consistently expanding its product offerings.

Creating the Company

When creating Bagitan Packaging, Yuki and her partner leveraged their previous manufacturing experience from their thermal paper business. Their first step was purchasing a second-hand flexo printing machine, which enabled them to offer custom-printed packaging for clients. Customers could design their logos, and Bagitan would print and produce the paper bags to meet client specifications. They initially sought out both freelance and in-house designers for this work.

Once their designs were ready, the company quickly established a streamlined production process. Bagitan sourced various types of paper for their products, such as kraft paper and art paper, and created samples within 5-7 days for customer approval. By aligning production and customer needs efficiently, Bagitan could quickly move from prototype to full-scale production.

Launching the Business

Despite having a few existing customers from their previous business, Bagitan Packaging actively sought to expand its market reach, particularly overseas. They launched a new brand, “Bagitan,” with the idea of “bagging everything,” and applied for trademark protection to build the brand’s identity. To promote growth, Yuki and her team employed SEO (search engine optimization) and Google Ads to attract online customers.

SEO became a major pillar of their strategy, requiring months of continuous work but delivering long-term results. The team also embraced digital marketing through blogging, social media, and email campaigns. Blogging helped educate customers about packaging, while social media provided a platform for customer engagement. Google Ads offered a short-term boost to their visibility before their SEO efforts began to pay off.

Earnings

Currently, Bagitan Packaging earns around $192K per year, with plans to grow revenue by 200% by 2025. The company’s business model revolves around consumable packaging, creating repeat customers as these products are constantly reordered once used up. They plan to invest in new technologies, such as automation, to increase efficiency and reduce labor costs.

The founders are optimistic about their future, aiming to expand into more global markets and broaden their product line. This steady growth strategy relies on maintaining quality while adapting to market trends. Yuki and her team have also learned the importance of persistence in both business and digital marketing, ensuring they stay competitive through continuous improvements.