Arrest Your Debt
About the Company
Arrest Your Debt is a personal finance blog dedicated to helping first responders manage their finances better. It was established to fill a gap in financial literacy training within employee wellness programs for police and fire departments. The blog simplifies complex financial concepts and provides resources such as budget templates and financial advice tailored to public servants. Ryan has also delivered in-person financial training, extending his influence beyond the digital realm.
The company has earned recognition from publications like MarketWatch, Forbes, and USA Today. By blending relatable storytelling with practical tools, Ryan has built a brand focused on improving financial health for first responders and their families.
Idea Behind Company
The inspiration for Arrest Your Debt stems from Ryan's financial struggles in 2009. Burdened by an adjustable-rate mortgage, car payments, and credit card debt, he hit financial rock bottom shortly after becoming a father. Determined to turn his situation around, Ryan immersed himself in financial education through books, podcasts, and seminars.
This self-taught journey revealed a lack of accessible financial literacy resources for first responders. Motivated by his transformation, Ryan envisioned a platform where he could share practical, relatable advice to help others escape the cycle of debt and build wealth, especially on limited incomes.
Creating the Company
Ryan’s venture began with a book idea, but recognizing the shift toward digital content, he pivoted to blogging. He designed a simple printable budget template as his first product, which served as a lead magnet to build his email list. Over time, Ryan mastered blogging and content monetization, transforming his initial writings into a valuable repository of finance resources.
Forming an LLC and investing time into understanding blogging platforms and SEO became key to his success. His transition from a novice to a proficient blogger took two years of persistence. Ryan's approach emphasized creating content that resonated with first responders while leveraging social media and automation tools to expand his reach.
Launching the Business
Ryan launched Arrest Your Debt with the goal of addressing the financial challenges faced by public servants. Initially, he focused on social media to drive engagement, despite not being a fan of these platforms. Over time, he implemented automation to streamline operations, such as email marketing and content scheduling.
Starting with minimal earnings, the business gradually grew as Ryan fine-tuned his content strategy and expanded his audience. The website now generates consistent monthly income, and Ryan reinvests most of the profits into marketing and outreach to sustain growth.
Earnings
Currently, Arrest Your Debt brings in around $3,500 monthly, though income fluctuates. Because Ryan’s primary job covers his living expenses, the blog’s earnings are reinvested into improving the business. Key investments include marketing efforts, hiring freelancers for tasks like graphic design, and maintaining an automated infrastructure.
The business exemplifies how consistent effort, learning, and reinvestment can transform a side project into a sustainable source of additional income. Ryan's long-term goal is to expand his platform further, helping even more first responders achieve financial stability and independence.
