Animation Explainers
About the Company
Animation Explainers specializes in producing animated videos for businesses, helping to clarify intricate products and services in a visually engaging way. The company focuses on delivering tailored content that resonates with audiences, combining animation, voiceover, and music to produce memorable, impactful videos. Working with clients worldwide, they pride themselves on their consultative, creative approach, aligning video content with brand messaging to ensure clarity and engagement.
Idea Behind Company
Aaron and Dylan came up with the idea in 2018 while working as sales interns, noticing a demand for animated explainer videos. Seeing potential in the market, they decided to turn their passion for animation and clear communication into a business. By filling a gap in the animation market, especially with explainer videos, they addressed the growing need for visually accessible content in marketing and client communication, establishing a clear niche.
Creating the Company
Starting as a small side project, Aaron and Dylan first worked on their business part-time. They built a basic website, found local animators, and attracted clients primarily through LinkedIn. Their big break came from a repeat client, which enabled them to invest back into the business. Slowly, they shifted focus to improve website traffic, SEO, and ad campaigns. The co-founders kept expenses minimal, reinvesting profits back into the company, and formally registered Animation Explainers as a company.
Launching the Business
After establishing a consistent client base, Aaron and Dylan launched the business officially. They crafted a five-step video creation process to ensure quality, client satisfaction, and brand alignment. Their portfolio includes industry leaders like DHL and T-Mobile, and they emphasize consulting throughout each project. Their primary marketing channels include LinkedIn and SEO-optimized blog content, which has consistently increased their online presence and client reach.
Earnings
Animation Explainers now earns around $85,000 per month and plans to expand into the U.S., EU, and APAC regions. By focusing on consulting and personalized service, they've distinguished themselves in a crowded market. The company is now hiring globally to support growing demand, and through investments in SEO and strategic partnerships, they continue to boost their revenue and brand presence.
