ALDECOR
About the Company
ALDECOR is an influential interior design blog founded by Mostafa Khames in 2020. The platform provides trustworthy information about interior design, finishes, furniture, and furnishings. It serves as a networking hub for homeowners and business owners, facilitating learning and business opportunities.
Initially, ALDECOR's revenue came solely from Google AdSense. Over time, the company diversified its income streams to include interior design consultancy and B2B digital marketing services. These services cater to interior designers, contractors, and suppliers, contributing to the platform's annual profit of $24,000.
ALDECOR has become a trusted source in the Arab world, with a growing audience across various countries. The blog's focus on high-quality content and strategic SEO practices has significantly increased its visitor count, establishing it as a leading platform in the niche.
Idea Behind Company
Mostafa Khames, an interior designer, founded ALDECOR to address the lack of reliable Arabian interior design resources. Competing with established blogs was challenging, so Khames created ALDECOR to offer trustworthy information specific to the Arab world. This focus has driven its popularity and growth.
Khames initially started with a personal interior design blog but quickly realized the potential of a dedicated platform for the Arabian market. ALDECOR was born from this vision, aiming to provide accurate and valuable content for interior design enthusiasts and professionals in the region.
The platform's success is attributed to its niche focus and dedication to quality content. By addressing a specific market need, ALDECOR has managed to attract a substantial and loyal audience, paving the way for collaborations with major brands in Saudi Arabia and the UAE.
Creating the Company
ALDECOR was built on WordPress, a cost-effective choice for a blog platform. The initial posts did not attract traffic until Khames learned the importance of SEO and keyword selection. By focusing on SEO, ALDECOR now ranks highly on Google, driving significant traffic to the site.
The process of building ALDECOR involved careful planning and learning. Khames initially considered custom code but opted to build the website himself using online tutorials. This hands-on approach allowed him to manage and update the site efficiently without incurring high costs.
Khames' strategy included selecting a meaningful domain name and creating a strong brand identity with a well-designed logo and color scheme. His experience as a designer helped shape the platform's aesthetics and user experience, contributing to its professional and appealing appearance.
Launching the Business
Launching ALDECOR involved securing a domain name and building the site on WordPress. Khames initially planned to use custom code but chose to self-build to reduce costs. This approach enabled him to manage all aspects of the site, from SEO to updates, independently and cost-effectively.
The launch strategy focused on organic growth through SEO rather than paid campaigns. Khames emphasized the importance of a fast, mobile-friendly website, solid hosting, and effective keyword targeting. These efforts resulted in high search engine rankings and substantial organic traffic.
To enhance visibility and user engagement, Khames utilized tools like Google Analytics and Console, Ahrefs, and Ubersuggest. The focus on producing high-quality, valuable content with a personal touch helped establish ALDECOR as a reliable resource in the interior design niche.
Earnings
ALDECOR generates $2,000 per month, primarily through consultancy and digital marketing services. The platform's SEO-driven strategy attracts 40,000 monthly visitors, ensuring steady revenue. Future plans include expanding content to cover untapped Arabic keywords and becoming the main interior design resource in the Arab world.
The blog's earnings have grown through diversification of income streams. Initially relying on Google AdSense, ALDECOR now offers additional services that cater to the needs of interior designers and contractors. This approach has boosted the platform's profitability and market presence.
Looking ahead, ALDECOR aims to expand its reach by creating new articles on uncovered Arabic keywords. The goal is to become the leading source of interior design information across 22 Arab countries, leveraging its established reputation and growing audience.
