Add Value
About the Company
Add Value is a growth marketing agency specializing in digital services such as performance marketing, website creation, and building marketing funnels. Established in Antwerp, Belgium, the agency has grown quickly, with a small team of five employees. The agency emphasizes providing value to clients rather than merely focusing on profit, which sets it apart from other marketing firms. The company serves an average of 18 clients per month, and its revenue fluctuates with the type of projects undertaken, averaging $50,000 per month.
Idea Behind Company
Joachim Brouckaert came up with the idea for Add Value while working as a digital marketing intern. He noticed that many agencies prioritized profits over adding genuine value for customers. His internship experience sparked his interest in launching a more client-centered agency. Initially freelancing, Joachim soon realized he wanted to create something more scalable and sustainable, leading to the foundation of Add Value. The agency's name reflects its core mission of prioritizing customer value over immediate profits.
Creating the Company
The journey to building Add Value involved leveraging Joachim’s experiences in digital marketing agencies, where he gained expertise in paid social media and Google search campaigns. After identifying his strengths, Joachim started freelancing but quickly shifted towards creating an agency for more scalability. With mentorship support, he formalized the company and scaled his operations by moving beyond ad-hoc freelance work and adopting scalable processes. His mentor, who holds 20% of the company, helped in this transition, guiding him through the challenges of growing a business.
Launching the Business
At the onset, Joachim focused on networking, cold emailing, and creating content on LinkedIn to generate business. He utilized platforms like Starter Story and Lemlist for outreach, contacting companies and offering tailored digital marketing strategies. Additionally, the company invested in SEO and social media ads, with LinkedIn becoming an essential part of the agency’s growth strategy. Joachim learned early on that setting realistic client expectations was crucial to building trust and securing long-term business relationships.
Earnings
In its first year, Add Value generated $360K in revenue, with an average monthly turnover of $50,000. The company’s client retention rate has been solid, with Joachim emphasizing the importance of maintaining strong relationships with clients. The firm’s marketing efforts, including organic content on LinkedIn and paid ads on Facebook and Google, have contributed significantly to its revenue growth. Future goals include scaling the business by hiring more staff and refining their SEO strategies to attract larger clients.
