1Page
About the Company
1Page is a mobile app designed to streamline the process of preparing for sales meetings by offering a concise, customized one-page summary of information about the person a salesperson is meeting with. The company offers a freemium model with paid subscriptions, targeting sales professionals who want to save time and increase their productivity. The app integrates with various business tools, such as CRM systems, email, and social media platforms, to provide a holistic view of the client or prospect. The company is continually expanding its integrations and features, including plans to incorporate AI and machine learning for improved insights.
Idea Behind Company
The idea behind 1Page came from Rajanna's personal frustration with the time-consuming task of preparing for meetings and calls as a tech salesperson. During his career, he observed that salespeople spend a significant amount of time searching through multiple platforms for information before a meeting. This led him to develop a solution that would consolidate all relevant data into a single, easily accessible summary. After creating an initial prototype during a hackathon, Rajanna filed a patent and eventually launched the company to help salespeople improve their meeting efficiency, with a focus on reducing time spent searching for information.
Creating the Company
Rajanna and his team built 1Page by first focusing on solving the real problem salespeople faced: managing and organizing the vast amount of information required for effective meetings. They filed a patent for their solution and launched their first MVP, seeking feedback from early users to refine the product. The company’s early stages were marked by a focus on development rather than marketing, but they eventually shifted toward a product-led growth model, focusing on customer onboarding and making the app accessible for free. Over time, they also participated in accelerator programs like Start-Up Chile and Berkeley SkyDeck, which helped them improve their product and expand their reach.
Launching the Business
Launching 1Page involved several critical learning experiences. Rajanna emphasized the importance of conducting customer interviews early on, which helped pivot the business to focus on specific customer segments. The team initially delayed marketing efforts, but once they began, they saw the value of starting small and building up their presence steadily. They also adopted a “release fast, fail fast, iterate fast” approach, which allowed them to quickly improve the app based on real-world feedback. With steady progress, they refined their offering and began attracting more customers, eventually expanding into outbound marketing and increasing brand visibility.
Earnings
1Page has steadily grown its customer base, with a focus on converting free users to paid subscribers. The company has a goal of onboarding 250 companies by 2022 and growing its daily active users to 20,000. The app currently integrates with 25 major enterprise applications, with plans to double that number. Revenue has been growing at a solid rate, with the app generating $10K per month in earnings. The company continues to innovate, using machine learning and AI to enhance the user experience and adding new features to attract more users. With future funding and expansion plans, they aim to further scale and increase their market presence.
